About Us

President + Dealer Principal

An Auburn University graduate, class of 1979, Rick holds a BS in Accounting. After graduation Rick joined Coopers Lybrand, a Big 8 International Public Accounting firm, where he worked as a CPA in the audit/tax division for 8 years. Rick then moved to Cushman and Wakefield as a Vice President in international commercial real estate, in charge of property management, finance and administration
Rick joined Peach State in 1995. He has served as Chairman of the Freightliner Dealer Council and as a member of the Executive Committee of the Georgia Motor Trucking Association. Rick achieved national recognition as the ATD dealer of the year in 2018 and was most recently recognized as a top five finalist for Successful Dealer of the Year award, by TPS, a Randall Reilly industry publication.

Chief Financial Officer

Greg has 25 + years’ experience in the commercial truck industry. He began his career as a controller for a dealership group in Utah and quickly transitioned into the CFO role. After 17 years there, he moved into a consultant role for KEA Advisors, where he remained for five years. Greg then spent the next four years as CFO for a large truck dealership in Seattle prior to joining Peach State in August of 2021.

Greg has served on several dealer advisory boards including DMS and dealer facility advisory boards. He graduated with his accounting degree from the University of Utah and with his MBA from Weber State University. Greg also completed the Executive Dealer Leadership Program at UCLA.

Chief Operations Officer

Greg joined Peach State Truck Centers in September of 2013. He is a certified public accountant, graduate of the University of Missouri-St. Louis, and comes to Peach State after 12 years with CliftonLarsonAllen LLP, where he was the national partner in charge of commercial truck and trailer dealerships. Greg is a graduate of the American Truck Dealer Academy and member of the American Institute of Certified Public Accountants (AICPA), Missouri State Board of Accountancy, and Georgia State Board of Accountancy.

Vice President of New Truck Sales

Jim Elliott has 20+ years industry experience. He grew up working in his family's used truck dealership and has been doing it ever since. Prior to coming to the Peach State family, Jim was the General Manager of two Freightliner corporate-owned SelecTrucks locations in Cleveland and Atlanta. Following his stint there he became the President of Four Rivers Peterbilt group.

In 2010 Jim took over as General Manager of the Peach State Freightliner location in Jefferson, GA. In his career, Jim has received many accolades for his success and experience. Jim graduated from the ATD/NADA Candidate Academy in 2005, from the Paccar Institute for Managerial Leadership. He has also been recognized by Daimler Trucks Remarketing a total of seven times.

Vice President of Service

Jared Malone attended Universal Technical Institute in Houston, Texas, where he learned about the financial aspect of earning potential and career possibilities. This insight directed his career choice towards the commercial trucking industry. Once he graduated, the school provided hands-on training opportunities at a variety of manufacturers. He then came home to Georgia and applied to work at a large commercial truck dealership in Atlanta. He quickly landed a job as a diesel technician and spent the next eight years working there as well as foreman and assistant service manager.

That’s when he came to Peach State Truck Centers in Jefferson as a service manager. For six and a half years Jared excelled in this role. Then he was promoted to Vice President of Service. Jared describes himself as a pretty normal guy who likes all the usual stuff like football and an occasional pick-up game of basketball.

Vice President of Parts

Jeff Cook was named Peach State’s Vice President of Parts in December of 2021. Jeff joined Peach State in 2012 and has served as a Fleet Sales Representative, General Manager of the Thomas Bus Division, Director of New Truck Sales, Vice President of New Truck Sales, along with his new position in Parts.

Before Peach State, Jeff worked for American LaFrance as the Vice President of their Commercial Truck Division. And prior to that Jeff served as Regional Sales Manager for Heil Environmental Industries. Jeff’s ample sales experience throughout his career has made him an important asset for Peach State, as well as a great leader for his employees.

Jeff holds a BBA in Marketing from Georgia Southern University in Statesboro, GA. He has been married to Sharon for 42 years and enjoys his three grown children and their families, especially the five grandsons and one granddaughter.

Vice President of Corporate Accounting

Shanna started in the heavy equipment rental business in 1991. After that, her dealership career took her to Freightliner of Arizona where she spent 20 years, ending as Controller. She then spent the next four in a half years as Corporate Controller for a large International dealer in Phoenix. Her total dealership knowledge has been a combined 30+ years. During this time, she has led multiple DMS conversions, which has been no easy task. Shanna is supported by her husband of 30 years and three boys ages 25, 20 and 16. As a family they enjoy boating, sand dunes, camping and hunting together.

Vice President of Technology

After attending Arizona State, Casey headed to San Diego where he joined a small start-up company called Procede Software. In 2003, he was one of six on a team that would end up contributing to the development of a company that today provides dealership management software for the majority of Freightliner® dealership groups across North America.

Casey moved to Georgia from San Diego to join Peach State Truck Centers to help with integrating Procede and several other technologies into the business as the company moves to become the commercial vehicle dealer of the future. Casey is a well-traveled man, having visited 48 states and lived in three throughout his life.

Vice President of Marketing

In her role, Rhonda is responsible for developing a vision, strategy and brand connection across corresponding marketing elements in order to maximize the brand equity of Peach State Truck Centers and its business lines. Rhonda is a visionary marketing executive with over 15 years of experience in building company value by telling their story. She has previously worked as a marketing professional at ADT, the recognized leader in home and business security solutions, and the Southwire Company, a leading manufacturer of wire and cable products. In these roles, Rhonda’s keen understanding of corporate communications, public relations and omni-channel marketing positioned the businesses to create and deliver comprehensive strategies in support of brand positioning to external audiences. Rhonda’s education background includes a recently earned data driven marketing certification through Cornell University and a media/communications/graphic design degree from Florida State University.

Vice President of Human Resources

Bill has over 30 years of HR/Payroll and Organizational Development experience. He has an undergraduate degree in Psychology from the University of Georgia and has done graduate work in Facilities Management at Georgia Tech. He holds a current certification as a Senior Professional in Human Resources - SPHR. He has held senior level HR positions in various industries including high tech, multi-family housing management, manufacturing and logistics. In addition to his work in Human Resources, Bill has also held the position of adjunct instructor at the Georgia Institute of Technology where he taught a masters level course in Organizational Behavior/Development.

Bill joined Peach State Truck Centers in September of 2012 and is responsible for all HR/OD and Payroll functions in the organization.

Vice President of Training and Development

General Manager - McDonough

DW is a native of Columbus, Ohio with 30 years of experience in the transportation industry. DW earned a BS in Business Administration from The Ohio State University with a major in Accounting. He started his transportation career with Penske Truck Leasing as a District Controller in Cincinnati, Ohio. Over the years DW held various positions of increasing responsibility with Penske. After relocating to Atlanta in 1998, he was promoted to District Manager overseeing multiple locations with responsibility for revenue growth, operations and P/L results. Later in his Penske Career he took over the role of Remarketing Manager for the Mid-South Area, responsible for the marketing and disposal of Penske’s used trucks. DW’s last role with Penske was Sr. Manager-Retail Truck Sales, where he opened Penske’s 3rd Retail Truck Center nationally in the Atlanta market. He was twice selected for Penske’s Presidents Club for distinguished achievements.

DW joined the SelecTrucks of Atlanta team in December of 2018, and serves as the Center Manager.

DW and his wife Felicia have two children and seven grandchildren. They enjoy traveling and spending time with their grandkids. DW is a huge Ohio State “Buckeye” fan and enjoys a good game of golf when time permits.

General Manager Forest Park & Specialty Vehicles

Alan joined Peach State Truck Centers in 2020. Prior to Peach State, he spent 34 years in the industry leading aftermarket support, sales, and operations organizations supporting trucking, construction, mining, and marine customers.

General Manager / CIC

General Manager - Norcross

Burke Reynolds has been a member of the commercial truck industry for 6 years, beginning as a Used Truck Salesman and moving up to Used Truck Sales Manager. He attended Auburn University and graduated from ATD Dealer Academy in 2018. He enjoys Auburn Football, being at the lake, and spending time with his family.

General Manager - Birmingham Freightliner

Chris has been in the commercial truck dealer industry since 2000 when he graduated from the University of Georgia with a degree in Consumer Economics. He got his start in truck sales at Nextran in Atlanta, then went to work as a Sales Manager for People's United Equipment Finance Corp. in their waste division. In 2012 he took a position with MHC Truck Leasing, where he eventually became the District Manager for Georgia. Chris came to Peach State in 2017 as a new truck sales professional at Forest Park. Five months later he was appointed General Manager of Birmingham Freightliner.

General Manager - Jefferson

Mark Seabolt joined Peach State in 2015 as Director of Security. In that role, he was responsible for overseeing all security operations. He then moved to being the General Manager of Austell before becoming General Manager of Jefferson. Seabolt is a graduate of ATD Dealer Academy, where he learned about the best practices for running a dealership. He is a Georgia native, with roots in Atlanta and Augusta. Seabolt is an avid supporter of the Georgia Bulldogs and Atlanta Braves.